STATEMENT OF INTENT

 Product 1

In my music video I intend to represent not only different age demographics, but also, people of different sexualities. In doing so I hope to create a safe space for all people, making them feel comfortable and closer to the artist; furthermore, I hope this will promote positive attributes of the artist which may gain more listeners. I will contrast an older person's life with a younger version of themselves, hopefully making the audience feel as though they should make the most of their lives while they're young and free. By using actors that are similar ages to the 16-15 age demographic, I intend for them to feel relatable to the video and hopefully gain an emotional connection. I intend to dress the actors in 90’s style clothes as that is what is currently in fashion for 16-15 year olds so hopefully will inspire the audience and further entice them to watch the video. I will use some common features of love song videos for example; short scenes of a couple in love, exciting shots, low-key lighting for sadder moments and high-key lighting for happier moments. In doing so I hope this establishes the genre of the song. To contrast other music videos I’m going to use types of cameras, a modern camera to represent the present and an older camcorder to illustrate the past, this will reinforce the 90’s theme and hopefully attract the target audience. At the end of the video I’m going to include a small link to the website and display the artist and the name of the company they are signed to, hopefully this will lead the audience to visit the website.(277 words)

Product 2

For my website I want to keep the colour scheme quite simple as from my research I noticed most of the other websites aren’t too bold. I will include a range of images representing couples of different sexualities, hopefully this will make everyone feel represented and create a deeper bond between the audience and the artist. On the homepage I want to promote the artists good values by illustrating current news stories they feel passionate about and are involved with, this will further promote the artist to the audience while making the website more interesting. In order to gain more revenue through the website, I am planning on including a subscription service to gain early access to new merch/album teasers. In addition to this I want to have a link to a shop where the audience can purchase merchandise made by the artist. Hopefully this will not only further promote the artist as people will see others wearing their merchandise, but also will allow the audience who subscribe to feel closer to the artist as they will have special access to things others can’t get. Furthermore, I plan on having links to the artists social media accounts as this is something that most people from the target audience will use. (235 words)

Convergence

I intend to link my media products by featuring photos from behind the scenes of the music video and also short clips/photos from the video itself on the website with a link to offer easy access for the audience to watch it. In the music video I plan on including a link to the website and the name of the artist in the hopes that the audience will be intrigued and search it up. This media convergence is an important way to gain revenue and promote the artist on all platforms. (92 words)